{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of deluxe brands drive exposure via social networks advertising, celeb partnerships and fashion programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not transformed a lot in years; it does not have TikTok, and doesn't give celebrities compl